Branding Session: Coastal Designs

I have such a soft spot for branding sessions, lifestyle photography, and taking brands to the next level with headshots. Enter: Coastal Designs. Coastal Designs is the brainchild of Lindsey: who was inspired to begin her own jewelry line after frustrations with “gold fill” jewelry tarnishing. Lindsey wanted Coastal Designs to be functional jewelry that you can wear into the ocean!

Lindsey learned to solder taking a course in Oahu, which is where we set off for this branding session! Hopping from island to island is super easy, and a part of what makes life on the islands fun!

Whenever she would journal, Lindsey began doodling a little symbol of a wave and shark. Sharks being her favorite species, this little doodle became the logo for Coastal Designs.

Coastal Designs prides itself on being connected to the environment, which is why they donate 10% of proceeds to ocean organizations. Lindsey has a degree in marine biology, so caring about the sea comes naturally!

When planning for this branding session, Lindsey gave me quite a bit of creative control, which can be hard for makers and business owners! The end result felt very special to me, because Lindsey knew that she was heard, and that I took great care in making sure her vision came to life. Helping plan and execute this lifestyle shoot/branding session was extremely meaningful to me!

Coastal Designs is near and dear to my heart because it is a sustainable, women owned business. Lindsey uses recycled materials in her work, and you don’t have to worry about taking your jewelry on and off while you’re enjoying the beach!