Branding Session: Coastal Designs

I have such a soft spot for branding sessions, lifestyle photography, and taking brands to the next level with headshots. Enter: Coastal Designs. Coastal Designs is the brainchild of Lindsey: who was inspired to begin her own jewelry line after frustrations with “gold fill” jewelry tarnishing. Lindsey wanted Coastal Designs to be functional jewelry that you can wear into the ocean!

Lindsey learned to solder taking a course in Oahu, which is where we set off for this branding session! Hopping from island to island is super easy, and a part of what makes life on the islands fun!

Whenever she would journal, Lindsey began doodling a little symbol of a wave and shark. Sharks being her favorite species, this little doodle became the logo for Coastal Designs.

Coastal Designs prides itself on being connected to the environment, which is why they donate 10% of proceeds to ocean organizations. Lindsey has a degree in marine biology, so caring about the sea comes naturally!

When planning for this branding session, Lindsey gave me quite a bit of creative control, which can be hard for makers and business owners! The end result felt very special to me, because Lindsey knew that she was heard, and that I took great care in making sure her vision came to life. Helping plan and execute this lifestyle shoot/branding session was extremely meaningful to me!

Coastal Designs is near and dear to my heart because it is a sustainable, women owned business. Lindsey uses recycled materials in her work, and you don’t have to worry about taking your jewelry on and off while you’re enjoying the beach!

A model holds the brim of her hat
thin stacking rings on fingers
Model smiles with arm in foreground
close up of model's face and arm
Model looks back at the camera
Wind blows model's hat off
Model holds hat on her head
Model holds hat on her head
Model shows jewelry on her arm
Rings on fingers going through hair
Model glances away
close up of a model and necklace
a model brushes her hair our of her face
A model blocks her eyes from the sun
model brushes hair
Model holds hair from face
wind blows model's hair so you can see her earring
model embraces wind
close up of model's face with her hands on either side
Model puts her hand in her hair
model pulls hair from neck so you can see earring
model blocks sun from her face
hand on the sand
Model hugs herself as the wind blows
Holding on to hat
earring close up
hands reaching for the sky
model peers from under wide brim hat
black and white of model under hat
model looks into horizon
black and white model touching shoulder
close up of earring
arms surround model
model laughs with hand on her shoulder
model's hands hang from body
model puts hand on her head
close up of arm with surfboard
model walks through ocean with surfboard
close up of a hand holding surfboard
model closeup with surfboard
a model puts on a scarf
model puts her hair in ponytail
close up of necklace and rings
close up of hoop earring
model sits on the sand
model turns away from her hands covering her face
model holds her own shoulder
model holds surfboard on her head, bracelet in foreground
two models carry surfboard
models laugh together
model pulls wet hair from her face
close up of model looking on
Model sitting in the ocean
two models float in the ocean
Brands
February 10, 2022
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photography
Aly Dove